“Loving” Podcast Episodes in iTunes

“Loving” Podcast Episodes in iTunes

“Loving” Podcast Episodes in iTunes

Now that Apple Music has launched, I’m finding myself using iTunes more than ever. I still dislike how bloated and confusing it has become, and will likely continue to be for the next few years, but it’s fairly convenient for someone who spends the majority of their day at their desk.

I started cleaning out my backlog of Podcasts in iTunes to match my progress with my library in Castro, and noticed that the “Love” button used to tune Apple Music’s recommendations to your taste is listed in the context menu when an episode is selected, and in the Now Playing box.

It’s also found in the MiniPlayer view.

Interestingly enough, @zcichy pointed out that Apple purchased Swell, a podcast and talk radio client that suggests shows to listen to based on topics of interest to you, in July 2014 for $30 million shortly after announcing the company’s intention to acquire Beats later that year.

This is most likely nothing, but given Apple’s growing interest in curated content, it’s entirely possible that Apple could be working on a system of recommending podcasts and episodes to Podcasts.app and iTunes users similar to the one Apple Music employs.